92 ° Pitti Uomo: trends, lifestyle, colors, mood Spring / Summer 2018 – Part One

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Pitti Uomo BLOOMS

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“Bloom” by Beatrice Brandini

Yesterday, June 13, its opened the 92rd edition of Pitti Immagine Uomo, the most interesting internationally men’s fashion (six hundred thousand square feet of beautiful ideas), in which, divided into macro areas and categories, you can find everything, but really everything, what should be in the man’s wardrobe … (an ELEGANT wardrobe).

The theme of this season is the macroscopic, colorful, vitaminic flowers “BOOM, PITTI BLOOMS”, which transmit and convey energy, optimism and creativity. These floral patterns flutter on giant scarves, on pillows, fans, sneakers, shopper, and so on. Creating irresistible color spots. We need so much positivity, we hope these blossoms will be messaged.

As I always photographed things that seemed to me very interesting. Unfortunately one or two posts are not enough to mention the many beautiful things seen in Fortezza, however these listed are really worth the effort.

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DOMREBEL Montreal. Brand founded in 2003 by two frinds students, Justin Svatina and Don Nguyen, with $ 350 in the home garage. Today their garments are worn by Rihanna, Guns N ‘Roses, U2, etc., present in 38 countries in 350 stores. I find beautiful graphics and chromaticities, as well as irony and wild touch in every product.

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DOMREBEL Montreal

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DOMREBEL Montreal

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DOMREBEL Montreal

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IENKI IENKI. These warm, comfortable puffer jackets combine sport and luxury thanks to the materials, colors and good workmanship.

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IENKI IENKI

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IENKI IENKI

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HOMS ARTHAUS. Jumpsuits very beautiful, almost conceptual. Artistic drawings, not discounted.

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MOVE Officine del cappello. I can not help but photograph it, the hats that come out of Massimiliano’s creative mind are amazing. I am glad that in the world already know it…

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MOVE Officine del cappello

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MOVE Officine del cappello

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MOVE Officine del cappello

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MOVE Officine del cappello

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SSEINSE. Beautiful collection, a total look from a man, portable but with a special touch.

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SSEINSE

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MAN 1924. Spanish brand from three generations, mixing tailoring, heritage and tradition. An interesting mix, very pleasant the result.

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MAN 1924

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MAN 1924

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MAN 1924

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DUE SOLI. It is very nice to reinvent the classic Trucker Jacket in denim, with applications, details, pictorial artwork. An original way for a timeless item.

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DUE SOLI

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SEMPACH. Simplicity and cleansing of shapes. Interesting

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SEMPACH

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Pierre-Louis Mascia. Beautiful designs, beautiful prints, beautiful silk. There is a backdrop of a company, Achille Pinto, who for more than eighty years has created unforgettable prints.

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Pierre-Louis Mascia

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Pierre-Louis Mascia

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Pierre-Louis Mascia

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péro. I am in love with this brand with romantic, playful, refined creativity. Every season is a pleasant confirmation.

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péro

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péro

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péro

36 s

péro

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THE GIGI. Project by Pierluigi (“Gigi”) and Mario Boglioli, historical acquaintances of elegance and male tailoring. Collection that impressed me because in its apparent simplicity (excellent materials), conceals unexpected eccentricities, but not less pleasing.

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THE GIGI

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THE GIGI

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THE GIGI

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THE GIGI

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UTILE4. Walking sticks and original shoehorn, luxurious, eccentric, curious. Not to go unnoticed. Fine materials.

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UTILE4

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UTILE4

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UTILE4

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UNSCENT GLOVE LOVERS. A project that combines high perfumery with really special leather gloves. I met and talked to the creator of these wonders, Thomasine Barnekow, a pretty girl with incredible talent. Her gloves were published in the most prestigious magazines, worn by stars, used for works and theatrical performances such as the Paris Opera, in cinemas with caliber director as Luc Besson. It was delicious, I did not imagine she was so famous, yet Once talented people are often also very simple and humble.

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UNSCENT GLOVE LOVERS with THOMASINEGLOVES

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UNSCENT GLOVE LOVERS with THOMASINEGLOVES

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MASTER OF CASUAL e LELIEVRE Paris. The casual and comfortable footwear of the American West Coast, meet a French institution in furnishing fabrics. Easy and Chic are complemented by creating a really interesting collection. Shoes of the same shape, change the uppers, the result is surprising since they look like thousands of collections.

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MASTER OF CASUAL e LELIEVRE Paris

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MASTER OF CASUAL e LELIEVRE Paris

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MASTER OF CASUAL e LELIEVRE Paris

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MASTER OF CASUAL e LELIEVRE Paris

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LARDINI. Again, this is an infinite love for me. I find this company fantastic, a name that makes us proud in the world. Craftsmanship, talent, creativity, knowledge, inheritance… Features that should be the basis of our DNA.

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LARDINI

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LARDINI

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LARDINI

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LARDINI

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LARDINI

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LARDINI

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LARDINI

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ASAHI KASEI FIBERS ITALIA. World leader in the production of Cupro’s yarn. For them I developed mood boards for next season Spring / Summer 2018.

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Asahi Kasei Fibers Italia. Theme “REGIMENTAL” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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Asahi Kasei Fibers Italia. Theme “REGIMENTAL” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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Asahi Kasei Fibers Italia. Theme “HOKUSAI” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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Asahi Kasei Fibers Italia. Theme “HOKUSAI” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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Asahi Kasei Fibers Italia. Theme “LAND” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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Asahi Kasei Fibers Italia. Theme “LAND” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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Asahi Kasei Fibers Italia. Theme “GREY” by Beatrice Brandini. Brunello S.p.A fabrics made with CUPRO yarn by Asahi Kasei Fibers.

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BALLY. Historical Swedish brand of beautiful leather goods. Retro-style bags and beautiful and comfortable sneakers.

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BALLY

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BALLY

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BALLY

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BALLY

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BALLY

The first part of this beautiful journey is completed in the male universe through Pitti Immagine Uomo. Clothing and accessories for all tastes, a forge of creativity and craftsmanship, small and big realities, international companies, local companies, all shared by the common denominator of BEAUTY. 1231 brands, some new entries, many confirmations. Hundreds of events in the city, confirm Florence as the capital of men’s fashion.

In the next few days the second part.

Good life to everyone!

Beatrice

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