Having established itself as the benchmark trade fair for artistic fragrances, Fragranze brings the finest niche perfumery and high-quality skincare to Florence, with a rich program of events and presentations.
“Care” (Cura) was the guiding theme of this edition—an evocative word signifying protection, but also research, attitude, and intuition. The corolla of a iris, perhaps the noblest of flowers—took center stage in the event’s visual identity.
Nectar Olfactif
The first fragrance by Beatrice Brandini
Réserve en Afrique 1934 Respect for nature through the use of selected natural ingredients, support for non-profit organizations across Africa, and a controlled supply chain. All very interesting.
Linari FIne Fragrances Luxury room fragrances since 1997, minimalist design, excellent quality.
Laboratorio Olfattivo meticulous selection of raw materials; today, it stands as a benchmark brand in niche perfumery. It features six fragrance collections and is currently distributed in over 50 countries worldwide.
INSENF A niche perfume house founded in Seoul that combines traditional Korean craftsmanship with modern fragrance science. Transforming an ordinary day into an extraordinary one—this is Insenf’s philosophy: emotions, the language of the senses, and an attitude.Transforming an ordinary day into an extraordinary one
ānti With a background at Acne Studios Parfums, two founders with a passion for fragrance turned to the best French noses. The result is an eclectic olfactory collection.
Nectar Olfactif The inspiration stems from the fascinating world of bees. Davi Perrin, the brand’s founder, has spent much of his life immersed in the world of fragrance; the result is a collection of scents that evoke exotic locales and blend with natural elements.
Fedua Skincare becomes an essential and distinctive experience. Refined textures and tailored formulas that meet every specific need.
Kajal Perfumes A journey that began in Paris and has now reached Toronto, Dubai, the Philippines, and Italy—fragrances that intertwine elegance and centuries-old traditions, without losing sight of the contemporary.
KV by Kateryna Vel’menko They describe their perfumes as masterpieces, and they are not wrong. Each fragrance tells a story—drawing on memories, places, and emotions—transformed into unique olfactory experiences.
Coreterno A genuine love for craftsmanship, quality, and time-honored expertise. These are not merely fragrances, but a philosophy of life. Creative Director Michelangelo Brancato draws inspiration from 1970s punk, the Renaissance, and 19th-century illustrations—a blend that brings a truly compelling project to life.
Volexuss California A niche fragrance from California that captures the true essence of the West Coast. Summer vibe, irresistible!
Rara Avis Original perfumes with a strong, distinctive character—not scents for everyone, but for individuals who want to stand out through their fragrance. Beautiful bottles!
Meo Fusciuni Parfums An olfactory journey that embraces memories, poetry, and nature. Italian craftsmanship, creativity, memory, and emotion—this brand embodies all these ingredients.
Nirmohee Parfums Over 30 unique fragrances—such as bergamot, pink pepper, jasmine, nutmeg, cinnamon, and musk—fragrances that are truly unique and inimitable.
Nicheend Fragrances draws its primary inspiration from the universe. With fine ingredients and superb craftsmanship, the brand offers eighteen fragrances that take the wearer on a journey through the cosmos.
With 290 niche perfumery collections on display, the event set an attendance record; as I noted in my post about the previous edition, the “Fragranze” fair is a winning formula. It showcases excellence in a specific sector, featuring talented creators ranging from fascinating outsiders to cult names in the industry.
Pitti Fragranze thus becomes an experience—a place to discover new trends, build relationships, exchange ideas, and broaden one’s knowledge. See you again in September 2027.
Ci rivediamo a Settembre 2027.
Wishing you all the best!
Beatrice