{"id":39991,"date":"2023-04-13T07:23:34","date_gmt":"2023-04-13T05:23:34","guid":{"rendered":"https:\/\/www.beatricebrandini.it\/?p=39991"},"modified":"2023-04-13T09:55:18","modified_gmt":"2023-04-13T07:55:18","slug":"the-borsalino-museum-reopens-in-alessandria-here-the-hats-are-works-of-art","status":"publish","type":"post","link":"https:\/\/www.beatricebrandini.it\/en\/the-borsalino-museum-reopens-in-alessandria-here-the-hats-are-works-of-art\/","title":{"rendered":"The Borsalino museum reopens in Alessandria, here the hats are works of art."},"content":{"rendered":"

\"\"<\/a><\/p>\n

“Ines” by Beatrice Brandini<\/b><\/p>\n

\"\"<\/a><\/p>\n

A glimpse of the Borsalino Museum in Alessandria<\/b><\/p>\n

From the top hat to the baseball cap, eight monumental showcases, eight itineraries that illustrate the history of the most famous hat factory in the world.<\/p>\n

\"\"<\/a><\/p>\n

A glimpse of one of the rooms of the Borsalino Museum<\/b><\/p>\n

The story began in 1857<\/b>, when Giuseppe Borsalino <\/b>set up his hat factory in the heart of Alessandria. From the outset the intentions were clear, to manufacture hats of the highest quality, with the will to conquer the world.\u00a0The ideas and aspirations of Giuseppe Borsalino find confirmation in the intentions of his son Teresio,<\/b> who experiments with new communication languages, through advertising and above all cinema.<\/p>\n

\"\"<\/a><\/p>\n

Some hats exhibited at the Borsalino Museum<\/b><\/p>\n

From men’s felt hats, the transition to straw and fabric production is a natural path, which leads the Borsalino hat factory to stand out and make its product, hats, in demand everywhere.<\/p>\n

\"\"<\/a><\/p>\n

Some hats exhibited at the Borsalino Museum<\/b><\/p>\n

From Casablanca <\/i><\/b>to 8 and 1\/2, <\/i><\/b>from Once Upon <\/i><\/b>a Time in America to The Great Beauty, <\/i><\/b>cinematographic masterpieces that have featured Borasalino hats and that inside the museum, through images, videos and testimonials, take the visitor to hand in a unique journey.<\/p>\n

\"\"<\/a><\/p>\n

The famous panama of Borsalino<\/b><\/p>\n

The Borsalino Foundation was born in 2020 on the initiative of Philippe Camperio, with the aim of protecting a unique and special cultural heritage, promoting the thought of its founder Giuseppe.<\/p>\n

\"\"<\/a><\/p>\n

The facade of Palazzo Borsalino<\/b><\/p>\n

The museum is located inside the monumental building that houses the hat factory, Palazzo Borsalino, an elegant building from 1925, completely renovated and redeveloped in recent times.<\/p>\n

The Borsalino museum can be visited from Tuesday to Sunday.<\/p>\n

\"\"<\/a><\/p>\n

\u201cFrom this door, the entrance to the Borsalino factory from 1888 to 1984, generations of Alessandrians have passed in pursuit of a dream:\u00a0<\/i><\/b>MAKING THE MOST BEAUTIFUL HATS IN THE WORLD\u201d.<\/i> Borsalino Museum<\/b><\/p>\n

Safeguarding these craft traditions is really important, especially for our country so rich in know-how and know-how well done, so I say that supporting such initiatives is heroic (thanks to Philippe and Alessandra Camperio and Sebastiano Arlotta Tarino) and essential so as not to lose a all-Italian excellence, practically one of a kind.<\/p>\n

Good life to everyone!\u00a0<\/span><\/p>\n

Beatrice<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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