{"id":52104,"date":"2026-05-11T20:24:27","date_gmt":"2026-05-11T18:24:27","guid":{"rendered":"https:\/\/www.beatricebrandini.it\/?p=52104"},"modified":"2026-05-16T18:26:04","modified_gmt":"2026-05-16T16:26:04","slug":"gamb-galleria-dellaccademia-di-firenze-and-bargello-museums-a-new-museum-institution-that-brings-together-some-of-the-main-sites-of-florentine-culture","status":"publish","type":"post","link":"https:\/\/www.beatricebrandini.it\/en\/gamb-galleria-dellaccademia-di-firenze-and-bargello-museums-a-new-museum-institution-that-brings-together-some-of-the-main-sites-of-florentine-culture\/","title":{"rendered":"GAMB – Galleria dell’Accademia di Firenze and Bargello Museums. A new museum institution that brings together some of the main sites of Florentine culture."},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

A glimpse of the Medici Chapels<\/b><\/p>\n\n\n\n

\"\"<\/a>
Maria by Beatrice Brandini<\/b><\/figcaption><\/figure>\n\n\n\n

An integrated museum system was presented to the press today at the Medici Chapels, enhancing a constellation of museums in Florence’s historic center and strengthening their recognizability.\r\n<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

GAMB institutional logo, courtesy of Migliore+Servetto<\/b><\/p>\n\n\n\n

GAMB <\/b>was born from the desire to give unity to a complex entity that includes, in addition to the Galleria dell’Accademia and the Bargello National Museum, Orsanmichele, Casa Martelli, Palazzo Davanzati, the Medici Chapels, and the former Church of San Procolo.<\/p>\n\n\n\n

The pictogram <\/b>represents a dynamic synthesis of the geographical distribution of the seven locations in the historic center: a unified core from which various branches branch out toward the various components of the hub, transforming the map into a narrative and symbolic element projected into the city.<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Other wonderful views of the Medici Chapels<\/b><\/p>\n\n\n\n

“The new visual identity,-  <\/span><\/i>emphasizes General Director Andreina Contessa, – <\/b>represents a fundamental tool for making a complex and widespread museum system recognizable and coherent. It is the sign of a shared vision, capable of restoring unity to a plurality of locations and histories and strengthening their dialogue with the city and its diverse audiences. The pictogram designed by <\/i>Migliore+Servetto<\/i><\/b> is a dynamic sign that suggests movement and connection, path and intersection, and evokes the possibility of exploration and discovery. It effectively draws a map that is both geographical and conceptual, uniting places of art and history and generating intertwined experiences and knowledge.”<\/i><\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Other wonderful views of the Medici Chapels<\/b><\/p>\n\n\n\n

From this perspective, the system enhances an architectural and artistic heritage spread throughout the urban fabric, offering a journey through the many eras and diverse faces of Florence and creating thematic itineraries and intersecting paths.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Mayor of Florence Sara Funaro, during the press conference<\/b><\/p>\n\n\n\n

“We didn’t just design a symbol, but a map capable of connecting culture to its territory,” <\/i>say Ico Migliore and Mara Servetto.<\/b> “GAMB’s identity is a living symbol that unites seven extraordinary places from a common center. It is a widespread work of art that invites people to rediscover history by walking through the heart of Florence.”<\/i><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A moment from the press conference<\/b><\/p>\n\n\n\n

The result is a true urban diagram: art is not segregated in a single container, but spreads throughout the very territory where it was born, through a consistent and identifiable language.\r\n<\/p>\n\n\n\n

Enjoy your life!<\/p>\n\n\n\n

Beatrice<\/p>\n","protected":false},"excerpt":{"rendered":"

A glimpse of the Medici Chapels An integrated museum system was presented to the press today at the Medici Chapels, enhancing a constellation of museums in Florence’s historic center and strengthening their recognizability. GAMB institutional logo, courtesy of Migliore+Servetto GAMB was born from the desire to give unity to a complex entity that includes, in […]<\/p>\n","protected":false},"author":2,"featured_media":52080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[148,176,178,175,177,179],"class_list":["post-52104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-art","tag-bargello-museum","tag-florence","tag-galleria-accademia","tag-medici-family","tag-renaissance"],"acf":[],"yoast_head":"\nGAMB - Galleria dell'Accademia di Firenze and Bargello Museums. 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