The sweatshirt is trendy!

1

Timeless style with sweatshirts  

2 modella con la felpa

“The girl with sweatshirt” by Beatrice Brandini

It seems that the sweatshirt has become a sort of uniform, a garment that lost its original connotation (easy / comfort) and use (sports, English sweatshirt or “jersey sweat”), became for several seasons in one favorite fashion items for fashionistas, bloggers, models, and why not, Mrs. âgée, for example in the casual Friday.

3   4

The sweatshirt as a daily style worn by star …

5   6

The sweatshirt as a daily style worn by star …

The sweatshirt, usually made of a thick cotton jersey, can be smooth or hairy at its interior, this latest version is obtained through the raising, a mechanical process that, through the teeth, it raises the fibers in their area. It was originally made almost always in cotton, because of its hydrophilic material characteristics, enabling it to retain moisture, and then to cause a lowering of body temperature.

7

Sweatshirt’s interpretation by Beatrice Brandini, 2016

8 disegno

Sweatshirt’s interpretation by Beatrice Brandini, 2016

Along with t-shirts, sweatshirts were the first garments to be customized, especially by young people, with prints, inscriptions, symbols of American universities (the famous bomber fleece with contrasting sleeves, also known baseball jacket) or teams sports.

9   10

The sweatshirt in the street … beautiful interpretations

Not to mention the hooded sweatshirts (Jean Baudrillard described them as “a form of decapitation!”). Created to protect athletes from the cold and rain, they have had, some years ago, a time of great unpopularity. In fact used by youth gangs, thieves or drug dealers for their ability to conceal the face, avoiding the vidio surveillance cameras.

11 disegno

Sweatshirt’s interpretation by Beatrice Brandini, 2016

12

Sweatshirt’s interpretation by Beatrice Brandini, 2016

Writes Masoud Golsorkhi about Tank 2006: “The hoodie is the chief icon of our times. ….. It’s, alone, time a visual indicator, a silhouette denoting the contemporary ideas …. “

13

Sweatshirt protagonist on fashion editorial and street

But the big difference is that in recent years the sweatshirts (along with t-shirts), no longer fulfill the role of “voice”, “message”, belonging to a social class (or current) that through the shape of a dress stood out (and often protested) by other; No sweatshirts we see in recent seasons are exactly the opposite. Now are valuable, entrusted to the hands of designers or artists, so very expensive, used in very eccentric style games. In short, they are always choices by those who want to be noticed, but in this case only as an aesthetic code.

14 Sweatshirt_woman_A:I 2003

Sweatshirt “Military” for Puma, designed by Beatrice Brandini, A / W 2003 – 04

15 Lazio_Collezione_Coppa Italia 2009 aa

Sweat for S.S. Lazio designed by Beatrice Brandini, winning the Italian Cup in 2009

16 Disegno_Tuta Pizzo

Sweatshirt and Pants with lace, designed by Beatrice Brandini to Zucchi, S / S 2011

I have drawn lots during my career (just think of the more than 13 years at Puma), because it is versatile and represents a kind of a creative palette where smear anything. I have also seen how this garment has been completely transformed. From the playground or gym, to the international runways around the world. From the department stores, to the most glamorous boutiques.

17 disegno

Sweatshirt’s interpretation by Beatrice Brandini, 2016

18 disegno

Sweatshirt’s interpretation by Beatrice Brandini, 2016

Very beautiful, different from everything else (and much copied), those of Marcelo Burlon, featuring stunning prints. Very different too, but equally interesting, that of Alessandro dell’Acqua with N°21 (and produced by the Gilmar Group, a guarantee!). Able to bring together a very fashion tribes, loyal and constant, especially through social, where they “meets” and recognized.

20   21 Marcelo Burlon

Marcelo Burlon Sweatshirts

22

Marcelo Burlon Sweatshirt

23 felpe-N°21-alessandro-dellAcqua

Supermodels backstage with sweatshirts N°21 by Alessandro dell’Acqua

24 n21_2013_

Sweatshirt N°21 by Alessandro dell’Acqua, A / W 2013-14

Many sweatshirts used in movie, perhaps two of the most popular are one worn by Sylvester Stallone in Rocky, the others worn by Jennifer Beals in Flashdance. Both an eloquent message, a status, a character.

25

Sylvester Stallone in “ROCKY”

A beautiful Jennifer Beals in “Flashance”

W sweatshirt and its many interpretations.

Good life to all!

Beatrice

 

7 commenti su “The sweatshirt is trendy!

  1. Very rapidly this website will be famous amid all blogging visitors, as a result of it’s good
    posts

  2. Hello there I am so delighted I found your website, I really found you by error, while I was searching on Yahoo
    for something else, Anyways I am here now and would just like to say thanks a lot for a incredible post and a all round interesting blog (I also
    love the theme/design), I don’t have time to read through it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read
    more, Please do keep up the excellent work.

  3. Hurrah, that’s the things i was exploring for, such a stuff!
    existing here at this website, thanks admin of this site.

  4. Good day! I really could have sworn I’ve been to this site before but after reading through some of the post
    I realized it’s unfamiliar with me. Anyways, I’m definitely happy I discovered it and I’ll be bookmarking and checking back frequently!

  5. This design is spectacular! You obviously know how to have a reader amused.
    Between your wit as well as your videos, I used to be almost
    transferred to start my blog (well, almost…HaHa!) Fantastic job.

    I seriously loved everything you had to say, and over that, the way you presented it.
    Too cool!

Leave a Reply

Your email address will not be published.