Beautiful photo exhibition area “BORN IN THE USA”
“Man in grey” by Beatrice Brandini
It opened yesterday the ninetieth edition of Pitti Uomo, the men’s fashion event more important in the world. On stage the collections for next Spring / Summer 2017, 1,223 exhibitors (+ 4% compared to last year), of which 539 came from abroad (44%) … 60 thousand square meters of beautiful FASHION …
The slogan of this edition are the numbers, namely “Lucky numbers”
Project “Real routes formal fashion” created by Style (RCS) that tells the creative process of the male garment par excellence: THE JACKET. Exposed garments made of Italian companies formal men’s fashion, the most important in the world, along with the designers mood board and the interpretation experienced and narrated by the magazine Style through real people.
Style layout (RCS) “Real routes formal fashion”
Style layout (RCS) “Real routes formal fashion”
Style layout (RCS) “Real routes formal fashion”
Style layout (RCS) “Real routes formal fashion”
Style layout (RCS) “Real routes formal fashion”
CHASIN ‘brand Dutch Lifestyle, beautiful photo wall
CHASIN’
SuperDry
SuperDry Sport, more technical and conceptual, interesting!
SuperDry Vintage, beautiful color card and garments washes
SuperDry
ŌŌF, after reversible and colored jackets debuts at Pitti a line of sneakers. vitamin and bright colors. A bit of positivity at the foot …
ŌŌF
Demo Division, London brand that mixes lifestyle inspired “work wear” with an interesting touch of eccentricity very English
Demo Division
Sulvam, conceptual Japanese fashion designer with a history of Yamamoto. deconstructed and clean lines but made with skilful tailoring
Griffin, English brand that produces a collection of very beautiful outdoor jackets. This season camo inserts interrupt the monochrome and the active aspect of the garments
Griffin
EDO ERA JAPAN by Ermanno Gallamini, capes with fabrics made in Italy precious, original, beautiful. For an out of the ordinary consumer who likes things precious and timeless
EDO ERA JAPAN by Ermanno Gallamini
The American Vintage Library curated by Alessandro Squarzi, iconic pieces of the American lifestyle as Levi’s, Vans, Filson and Hanes, mixed with uniforms of the Navy or US Air Force, from the personal archive of Squarzi
The American Vintage Library
The American Vintage Library
Krammer & Stoudt, Californian brand that mixes the Southwest influences with vintage and youth subcultures
“Living installations” Lord&Fools
The Last Conspiracy, hand-made shoes with special attention to detail
GOTI, jewelry and not only sold in the finest boutiques
BodyBound, collection that combines luxury with functionality by performing fabrics, optical illusions created by games and precious knitwear. Interesting
BodyBound
BodyBound
Move Officine del cappello. Are really fabulous these hats that alone could be the protagonists of a look, a character, a story. We see all the thirty years of experience in making hats, also liked to Hollywood to cult films as Gladiator, Moulin Rouge, Marie Antoinette, Dracula …
Move Officine del cappello
Move Officine del cappello
Stand Asahi Kasei Fibers Italia, global manufacturer of yarn CUPRO; yarn of natural origin (cotton), soft and comfortable as silk, durable and breathable. For Asahi Kasei Fibers I developed Mood board for next Spring Summer 2017, combining colors and inspirations to beautiful Italian liners
Moodboard “WEST AFRICA” Beatrice Brandini for Asahi Kasei Fibers
Moodboard “SAND” Beatrice Brandini for Asahi Kasei Fibers
Moodboard “BLUE_JAPAN” Beatrice Brandini for Asahi Kasei Fibers
Moodboard “PALM MIAMI” Beatrice Brandini for Asahi Kasei Fibers
Moodboard “PALM MIAMI” Beatrice Brandini for Asahi Kasei Fibers
Moodboard “TAILORED” Beatrice Brandini for Asahi Kasei Fibers
Stand Asahi Kasei Fibers
Stand Asahi Kasei Fibers
Staffonly, curiosity and humor characterize this brand of men’s clothing decidedly unconventional.
Staffonly
Project co-branding between House of Holland and Umbro, English eccentricity, creativity and humor mixed with the legacy of a historic sports brand … beautiful result
House of Holland e Umbro
House of Holland e Umbro
Altea, wonderful as always … stand, collection, colors, fabrics … all perfectly harmonious, fully portable with class
Altea
Altea
Altea
Ravazzolo, tradition and high fashion that has been handed down for generations. Impeccable!
North Sails, rigor and cleanliness in the finest collections North Sails, where love for the sea and the tradition of a timeless lifestyle are combined with technology and performance
North Sails
North Sails
North Sails
Original Penguin, I love this American brand that season after season does not betray his identity. A little nerds, a bit’ Drive-in, but always a retro sophisticated taste
Furoshiki wrapping the sole by Vibran, a shoe that seems a race (when is open) … that wraps around the sole for everyday use and sporty, impressive!
Furoshiki the wrapping sole by Vibram
Champion capsule collection by BEAMS. Effects color block and All Over, heritage and street style, pop culture and sense of humor
Champion capsule collection by BEAMS
Tomorrow or after the second part …. remember that fashion is a precious thing, a form of art, which combines tradition, artistry, craftsmanship, creativity … I hate when people to define it use despicable tones as “the fashion circus moves from Florence to Milan” … but what circus? what that certain media want to emphasize and put on the cover to increase share, sales or visibiity? I’m sorry but it is not so … Anyone who works in this field knows the effort and daily commitment that is behind … sorry for this little controversy but if there’s one thing that defines us in the world is fashion (besides the art, the food, the territory …) not to damage with our stupidity …
Good life to all!
Beatrice