Pitti Uomo 108 setup, PITTI BIKES

STAY WEIRD by Beatrice Brandini

The theme of the Pitti Immagine summer shows is PITTI BIKES, and this is the greatest wish I make to the professionals in the sector, that is, to “pedal” well, as only Italian creativity and craftsmanship can do. Fashion and bikes, both performing and unifying, but also competitive and dynamic, progressive and conservative…, fashion that here at Pitti always looks forward, maintaining its strength in the history and awareness of its Made in Italy.

The international trade fair opened yesterday at the Fortezza da Basso, bringing together 730 brands, 43 percent of which are foreign, which present their collections for Spring Summer 2026 here.

For some years now, it has been reductive to talk about trends, partly because fashion has finally freed men (and women) from useless and often impractical diktats, partly because, due to climate and geopolitical uncertainty, no one thinks of fashion as an imposition anymore, but everyone experiments, trying to find their own style and place in the world.

However, I have grouped together some major trends, a bit like Pitti Uomo does, that is, regardless of the container (store) and consumer, here you can satisfy all your needs with Active, Formal, Casual, Avantgarde proposals…

Mood Active by Beatrice Brandini

Outhere

 

Outhere – Interesting proposal that mixes active and casual with class and quality. A brand whose thought and path corresponds exactly to the product it offers.

Champion

 

Champion – Since 1919 Champion has dressed everyone and everywhere in a sporty way. Today at Pitti a beautiful lifestyle proposal, simple but with very effective particular dyes and workmanship. The timeless heritage that makes Champion a brand recognizable all over the world.

 

I got out recycle – Interesting section that shows the infinite potential of the outdoors. Functional, technical but also trendy accessories. Cycling has never been so “easy”!

 

Thebe Magugu X Pantofola d’Oro – Legendary football boots that this year celebrate 140 years. Here is a very beautiful capsule signed by Thebe Magugu, one of the most promising designers on the scene today. South Africa meets the West and football in a Limited Edition collection.

Mood Formal by Beatrice Brandini

Stefano Ricci –Italian excellence and luxury in the brand’s DNA. Elegant and confident, Stefano Ricci men are not afraid to be noticed, nor do they hide behind false modesty; they are aware men and are not ashamed. Because if  today the most recurring word is that of inclusiveness, space and prominence must also be given to a luxury that celebrates creativity, craftsmanship and beauty.

Maerz Muenchen – high quality knitwear since 1920, the headquarters is the historic one in Munich with highly qualified production in Europe.

BUGATTI – passion and fun this is the sense of the Bugatti “community”, it is not just fashion but a lifestyle, with great attention to sustainability. Details and quality in the choice of materials. A bit like when abroad you see a well-dressed man and you say that must be Italian…

Luigi Bianchi L.B.M 1911 – codes of elegance, tailored suits made by those who have always sewn precious things. The Luigi Bianchi line today also uses a Made to Measure service.

 

Novel Fineries – very scenic and beautiful these pocket accessories that really look like small works of art. Craftsmanship is the basis of the brand’s production process.

Mani del Sud – bow ties and more, all unique pieces completely cut, constructed and sewn by hand. Today also hats with a nineteenth-century taste, a project entirely produced in Italy.

Mood Casual by Beatrice Brandini

Paul & Shark – a marine mood that never fades and that becomes, season after season, more sophisticated and wearable. There is no need to be afraid of being “normal”, an elegant man who retains reasonableness and good taste.

BOB – “age doesn’t matter” this is the slogan of the Florentine brand that has its roots in Tuscany, the cradle of the Renaissance, but then evolves in a personal, ironic and creative way.

Valsport – a brand that was born in 1920 from an idea by Antonio Valle where in Padua he decided to start a company of footwear and sports equipment. From here it is history. Valsport in a few years achieves credibility at a national and international level becoming a sponsor of world teams. Today, after many years, the Valposrt footwear collections maintain codes of quality and craftsmanship, with the reintroduction of historic models such as the Tournament or the Olimpia. Past and present (innovation) make this brand one of the most appreciated and pleasant in the panorama of sports footwear.

 

Replay- leader in denim innovation (I remember the jeans I bought as a girl that were a real status symbol for me). Even today, an incredibly rich archive of denim history is the starting point for creating innovative and modern collections.

Baron Filou – a bear, Filou, becomes a fashion icon. The result is an easy look that mixes high fashion details with casual and sporty. The stand is fun, its mascot irresistible.

Avant toi – precious materials and workmanship create unique sweaters that tell different stories. A result that mixes the “noble”, the materials, and the “poor”, the destructured shape. Cashmere like you’ve never seen it!

Mood Avant garde by Beatrice Brandini

MACKINTOSH – raincoats recognized and appreciated all over the world, but now also creative and avant-garde rubberized cotton coats. I like it very much.

 

GABRIELE PASINI – an unmistakable style that you recognize instantly. Neapolitan tailoring (among the best, if not the best in the world), craftsmanship, innovation and a frantic search for details, these are the main characteristics of the brand, which still manages to amaze every time!

Code Korea guest nation of this edition of Pitti Uomo. A selection promoted by Korea Creative Content Agency to make highly creative and innovative Korean brands known and penetrate the Italian and European market.

Code Korea – MONTSENU “Dreaming of a new world” this is the meaning of the name MONTSENU, and it is inspired by avant-garde cultural and artistic movements. Based in Seoul, the brand is also committed to building a circular and sustainable system.

Code Korea – Ordinary People a very interesting reinterpretation of the language of uniforms. Code Korea – MAN.G STU:DIO a beautiful combination of street and tailoring, with a palette that is mainly based on black

Péro for Hello Kitty

 

Péro for Hello Kitty my favorite brand ever (if you want, recover my posts from Pitti Bimbo where the Péro collections and stands were always the most beautiful). Here at Pitti presented a capsule dedicated to the most iconic cat in history, Hello Kitty (then you really want to drive me crazy because it is my favorite) who turns 50 and with her kawai style becomes the perfect dress for this brand. Embroideries and applications with a playful appearance but in reality very precious, a joy for the eyes but also for the soul

As always, this was just my selection of the many and beautiful proposals presented here at Pitti Uomo.

 

Pitti People, an overview of the most beautiful looks seen in the Fortezza

Pitti People, an overview of the most beautiful looks seen in the Fortezza

The period is not among the most serene, and even if unfortunately we have been repeating this phrase for some years now (pandemics yesterday, devastating wars and duties today) we try not to fall into a frustrating melancholy but react with optimism. And this is exactly what Pitti puts on stage every six months.

The theme of the two wheels must also be a warning for the fashion industry, the desire to travel roads that are sometimes tortuous, difficult or impossible, but others that transport us to edifying and relaxing landscapes, where pedaling no longer becomes a chore but a pleasure.

Good life to everyone!

Beatrice