“Alexandra” by Beatrice Brandini

Gucci Exquisite campaign signed by Mert & Marcus for Fall-Winter 2022

Stanley Kubrick inspires the new Exquisite collection of the Gucci house, represented and celebrated also in an amazing press campaign (signed Mert & Marcus), in which the most famous films of the great director are faithfully reproduced with clothes designed by Alessandro Michele.

A Clockwork Orange by Stanley Kubrick, 1971

Gucci Exquisite campaign signed by Mert & Marcus for Fall-Winter 2022

Kubrick was one of the greatest directors in the world, he has tried his hand at every genre, managing each time not only to make a masterpiece, but to make the film of that category a cult. I am thinking of the historical genre with Spartacus, the war genre with Full Metal Jacket, the horror genre with The Shining, the costume film with Barry Lindon, science fiction with 2001 A Space Odyssey…, all masterpieces and also milestones in the history of cinema.

Eyes Wide Shut by Stanley Kubrick, 1999

Gucci Exquisite campaign signed by Mert & Marcus for Fall-Winter 2022

Like Kubrick, Michele also has his own personal aesthetic sense, as well as an “obsession” (it would be an understatement to call it love) for attention to detail. But also a cinematic eye for fashion, her collections are not just clothes, but always want to tell us a story.

Barry Lindon by Stanley Kubrick, 1975

Gucci Exquisite campaign signed by Mert & Marcus for Fall-Winter 2022

“In the selected sequences it is as if Nietzsche, Kant and Freud were talking to the street. The already big questions about the meaning of life become pop images. Complex transfigurations on the level of meaning are transformed into immediate accesses on the level of experience “, comments Michele.

Perhaps it is also for this reason that Michele has chosen Kubrick, the images that we propose are very popular, they reside in our imagination just like those of Michelangelo with his Last Judgment, of Vermeer with the Girl with a Pearl Earring, or of Andy Warhol with his Marilyns.

2001 Odissea nello Spazio by Stanley Kubrick, 1968

Gucci Exquisite campaign signed by Mert & Marcus for Fall-Winter 2022

The reconstruction of the scenes uses another genius, namely that of Milena Canonero who helped the Maison. Canonero, winner of four Academy Awards for best costumes, obtained her first statuette in 1976 for Barry Lindon.

The objectives of Exquisite, a collection in collaboration with Adidas, are manifold: first of all to mix luxury and everyday life, pathos and irony, eccentricity and refinement, the press campaign does nothing but emphasize this will, succeeding perfectly in its intent.

Shining by Stanley Kubrick, 1980

Gucci Exquisite campaign signed by Mert & Marcus for Fall-Winter 2022

Isn’t it true that many souls coexist in the films of the great American director? The paradox, the drama, the horror, the sentiment, the human comedy.

Good life to everyone!

Beatrice