MilanoUnica: trends Spring – Summer 2021

Banner MilanoUnica TRENDS Spring – Summer 2021

Tropical Rave in Mexico City, Mood by  Beatrice Brandini

The meeting with MilanoUnica concerning the trends for Spring / Summer 2021 is always very interesting. In addition to the beautiful proposals of the suppliers involved (it is amazing how every six months they experiment and create new solutions, I speak of drawings, textures, accessories …), this time there was also talk of sustainability, through a round table featuring large players.

GEN Z_GEN FUTURE: CULTURE TRIBES 5.0 is the leitmotiv of this edition, the abbreviation of Generation Z, that is the name that anthropologists, sociologists and psychologists have given to the generation of digital natives, the post Millenials, formed by individuals born starting from 1997. So the generation of the future (Gen Future), the first that has used the internet since birth and for which the cognitive structure and verbalization pass through technology (5.0).

A hyper-connected generation that lives with and through the web all kinds of relationships and experiences. To study, to socialize, to buy, to have fun and to have fun. A generation that is also much more aware and attentive to issues such as the environment. And this generation, the Gen Z, the one that gave birth to a Green feeling, the same feeling that MilanoUnica has long been committed to spreading and sharing.

Sustainability is no longer the subject of a few, but the responsibility of everyone.

The artistic director of MilanoUnica, Stefano Fadda, has thus united the future and the past, a peculiarity of tribes in the North and South of the world with the new generations (they move and recognize in a tribal way also adolescents, through rites, fashions, passions, slang. .), imagining three scenarios and in three “symbolic” places: Mexico City, Los Angeles and Papua New Guinea.

Tropical Rave in Mexico City, Mood by  Beatrice Brandini

   

Tropical Rave in Mexico City

Tropical Rave in Mexico City, Mood by  Beatrice Brandini

   

Tropical Rave in Mexico City

Tropical Rave in Mexico City, Mood by  Beatrice Brandini

The first theme: Tropical Rave in Mexico City, mixes Mexican rituality with rave party techno music. The protagonist is nature and colors, but also irony. Fringes, tapes, overlapping meshes, shiny materials, lasered and frayed fabrics, metallic knitwear. Acid and soft colors, such as fuchsia, yellow, green. Prints and accessories in 3D.

British Clubbing in Papua Mood by Beatrice Brandini

   

British Clubbing in Papua

British Clubbing in Papua Mood by Beatrice Brandini

   

   

British Clubbing in Papua

The second theme is: British Clubbing in Papua, the one that mixes the craftsmanship of the people of the fire with British traditional and tailoring craftsmanship. Comfort and elegance; natural and raw fabrics mix with hi-tech ones. Madras and check fabrics. Hand made artistic interventions on fabrics. Three-dimensional weaves of warp and weft; accessories with plastic and rubberized effect. Ocher, powder gray, geranium pink, grapes and metallic silver colors.

Indian Chili out in L.A. Mood by Beatrice Brandini

Indian Chili out in L.A.

Indian Chili out in L.A. Mood by Beatrice Brandini

   

Indian Chili out in L.A.

Indian Chili out in L.A. Mood by Beatrice Brandini

   

Indian Chili out in L.A.

Indian Chili out in L.A. Mood by Beatrice Brandini

The last theme: Indian Chili out in L.A., combines Maharajah and surf, giving rise to a more decorative style. Vegan, holistic, natural appeal. Cold and dusty colors, but also warmer as the metal touch of metallic copper. Peacock green, pale pink, spicy yellow. Tassels, jais, feathers, plastic applications. Accessories made with embossig technique. Cotton fabrics, gauzes, denim, fabrics worked like summer tweeds.

View of the Orobia Factory

At the Fabbrica Orobia, in addition to presenting the trends, they also intervened by the great fashion professionals, talking about the relationship between sustainability and creativity like Emanuele Farneti, director of Vogue Italia and Vogue Man; Claudia D’Arpizio, Brain & Company partner, Luxury Goods & Fashion, Giusi Ferré, an important fashion and costume journalist from the Corriere della Sera; Rankin, very talented and famous fashion photographer, as well as co-founder of Danzed & Confused; Luca Sburlati, CEO of Pattern SpA, and Ercole Botto Poala, President of Milano Unica. The sustainability project was launched by Milano Unica in 2017.

“Sustainability – said Ercole Botto Poala – means, for companies, investing to improve production, to control processes and reduce waste. However, the concept must extend to the entire supply chain and reach the consumer whose purchases must be aware ”.

Ercole Botto Poala e Carlo Capasa, Presidente della Camera Nazionale della Moda

Stefano Fadda, artistic director of Milano Unica

Slide on the theme of sustainability from the presentation of Claudia D’Arpizio

Slide on the theme of sustainability from the presentation of Claudia D’Arpizio

Emanuele Farneti, director of Vogue Italia and the Man Vogue, moderator of the meeting

Luca Sburlati, CEO of Pattern SpA

Slide from Claudia D’Arpizio’s presentation

I conclude with this very effective slide, surely this is the biggest weapon (and RESOURCE) that the Italian textile industry has compared to its competitors, that is its reality made of excellence, the inheritance of a job handed down from generation to generation, and its know-how, a priceless heritage that envies the whole world.

Good job President, Good job Italian companies, the task is not easy but the result is worth the sacrifice.

Good life to everyone!

Beatrice

 

Leave a Reply

Your email address will not be published. Required fields are marked *