Stand Junona
Ricciolina by Beatrice Brandini
The 101st edition of Pitti Bimbo has just ended, featuring 165 brands, 65% of which coming from abroad, along with important Made in Italy brands.
Fashion for Spring – Summer 2026 was the protagonist, but not only that, in fact in the Fortezza, beyond fashion, you could admire accessories, lifestyle, beauty and even the best food for children.
The theme of the summer salons of Pitti Immagini is Pitti Bikes, but in the junior universe it becomes Super Bike, a hymn to independence and the sense of freedom that the bicycle has always given to every generation.
I photographed some interesting things, every time it is obvious to reiterate and underline how much excellence there is behind a brand or a designer, who here at Pitti find an ideal international stage.
Dolce & Gabbana: a riot of flowers. The touch of the great Italian designers is also noticeable in the junior collections, the visitor who entered the Central Pavilion was pleasantly surprised by an aura of Italian romanticism.
Antony Morato: an effective total look with saleable collections.
Gaudì and Freddy: Gaudì brand born in 1995 offers 360-degree collections, suitable for both important moments and those dedicated to free time. Freddy is a certainty in the sports field, in fact for many years it has been creating hyper-feminine sports collections with technically high-quality fabrics.
Töastie: irresistible little adventurers, these colorful overalls for the sea are beautiful, a fun touch for little swimmers.
Sticky Lemon: Dutch brand that creates accessories, and not only, that remind us of times gone by but that are very pleasant to rediscover.
RaspberryPlum: one of my favorite brands for creativity, eccentricity, fantasy and madness together. Unique looks for little girls (and mothers) who are looking for style and uniqueness-
Steiff: the teddy bear par excellence, or rather the most loved stuffed toy by children all over the world since forever. Now also a clothing collection where the mascot could only be a small Teddy bear.
Alberta Ferretti Kids: like its famous and very talented creative, Alberta Ferretti, the same poetry can also be found in the children’s collections.
Junona: collections for true romantic princesses. Very interesting embroidery and applications.
Anna und Paul: for over twenty years, footwear of the highest quality, but also creative and sustainable. The footwear is handcrafted in Portugal.
Anna J: brand whose Californian origins are very clear, the stylistic figure is a bit hippy in which crochet plays a leading role.
Fun&Fun: creative but also practical, stylish but also modern. Very cute.
Sarabanda: versatile collections that can be perfectly matched and interchanged with each other, an aspect that cannot be overlooked for a retailer.
Sofie Amoura: very chic French brand, combines attention to detail and fine fabrics with comfort, a word that children and their mothers like so much.
Mou: brand that creates handmade footwear, extremely soft and eco-sustainable.
Ermanno Scervino: also in this case the designer’s touch is visible and does a lot of good for the final result, in fact the collections are delightful, with an extraordinary attention to style, manufacturing and raw materials. True Made in Italy.
Jesurum Baby: another brand that I love madly and that makes delicious 100% Made in Italy ceremony collections. But Jesurum is above all a luxury brand that since 1870 has distributed luxury linens for residences, mega yachts and private planes all over the world, a leader in custom-made linens
MilK Magazine: THE magazine of junior fashion, here with a photographic exhibition by Oliver Fritze.
Family Safari: trend squares that have in the word ADVENTURE have their origin and aspiration. It doesn’t matter to cross the savannah to feel like an adventurer, but it is the vocation to travel that makes the difference.
On the Beach: trend squares that see the sea, the sun, the beach as protagonists… Vacations as a synonym of freedom and fun.
Pitti Immagine, with Pitti Bimbo, has been trying to relaunch the fair for some seasons, for example by creating pre-set stands to “lighten” the pockets of the exhibitors, or by reducing the days of the fair that this year have become two. But also by creating four squares dedicated to trends and increasing the offer of the product sector that is no longer just textiles. These are certainly not easy times, especially those relating to the world of junior fashion, what is certain is that this fair represents an international point of reference for children’s fashion.
Good life to everyone!
Beatrice