Pitti Uomo 100: a positive sign of recovery.

About 400 exhibitors gathered at the hundredth edition of Pitti Immagine Uomo, an incredible effort for the organizers and for the brands that in a short time managed to organize an event, in some respects surreal (less crowds, more empty spaces and more distance ), but who showed pride and above all a desire for rebirth.

Fashion is worth 80 billion euros and employs 500,000 people in our beautiful country, as the Minister of Economic Development Giancarlo Giorgetti recalled during yesterday’s inauguration, therefore it is a sector that must be supported and safeguarded, especially the one made up of small businesses. and small artisans, fundamental in the final result.

I start with People of Shibuya, a technical and functional outwear that integrates advanced solutions and an impeccable fit.

RE49 handcrafted footwear made in a circular economy through RECYCLE and UPCYCLE of materials destined for destruction.

MANIKOMIO DSGN Cross accessories such as the AVIATOR’S KIT BAG, for men and women, interpreted in a thousand combinations of materials, volumes and colors.

ÇANAKU Collection that combines avant-garde and Italian / Neapolitan tailoring

C.9.3 stylistic innovations and refinement in fabrics and details.

   

DOTZ wonderful shoes for a wonderful project, the work of Rodrigo Doxandabarat (a past as a manager at Armani and Dolce & Gabbana), who started a production of shoes with sustainable components (domestic and industrial waste), in which the livery is the work of local Brazilian artists, but the production involves women who are in trouble. As we say … when beauty is good.

BA I AL New project for ACTIVE LAB, a company that boasts forty years of experience in the development of outerwear. Innovation and quality in this interesting collection.

BROZ & BROZ these eco – conscious swimwear collections are beautiful, inspired by the unique lifestyle of the Maremma. Natural fruit-based dyes for a beautiful malted effect.

Stefano Ricci luxury and quality, the Made in Italy for which we are known all over the world.

   

Paul & Shark Excellence in quality and workmanship for timeless sports lines.

TOOCO contaminations of South America for a colorful and fun summer collection for young nomads.

  

Sun 68 a new casual, in which the final consumer is at the center of the project, attentive to their simple but fundamental needs.

Franklin & Marchall the authentic college mood that never sets.

    

Mipel Lab

A great initiative was taken by Assopellettieri who, with its associated companies, launched during this edition of Pitti Uomo, a revolutionary project dedicated to the sourcing of Italian leather goods: “MIPEL Lab”. In a nutshell, Mipel Lab is a physical and digital “phygital” platform, which concretely connects brands from all over the world and Italian leather goods manufacturers.

The first edition of the new MIPEL Lab exhibition format will start next September at the same time as Lineapelle, from 22 to 24 September at FieraMilano-Rho.

100 books that make up Testo x Pitti Uomo 100 collaboration with the 100 publishers who will be part of the new edition of Testo (a project dedicated to publishing that will open its doors in Florence in February 2022).

The greatest wish I make to the entire fashion sector is to return stronger than before, continuing to produce products that the world envies us for their creativity, craftsmanship and quality.

Good life everyone!

Beatrice

 

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