Benetton and Jean-Charles de Castelbajac, an iconographic collection with the right twist of madness, colors and lots of positivity!

Benetton and Jean-Charles de Castelbajac collection in Pitti Immagine Bimbo

“Curls in Benetton” by Beatrice Brandini

The fashion show presented today at Pitti Immagine Bimbo was very nice, featuring Benetton under the artistic guidance of a great creative: Jean-Charles de Castelbajac.

Benetton and Jean-Charles de Castelbajac collection

   

Benetton and Jean-Charles de Castelbajac collection

   

Benetton and Jean-Charles de Castelbajac collection

Who, like me, has been in fashion for many years cannot fail to know this important name, Castelbajac, a designer who with his colorful and somewhat crazy creations, has ranged from fashion to design, from painting to advertising, collaborating with companies such as Max Mara, Courrèges, le Coq Sportif and many others. However, for those who have experienced the birth of Made in Italy as a period of great creativity, he is known for his fruitful collaboration with the Gilmar group, for Iceberg, to whom he gave wonderful iconic pullover, such as those with Mickey and Betty Boop, for example , before they became fashion icons.

Catwalk: 65, Benetton Street by Jean-Charles de Castelbajac

      

Fashion show: 65, Benetton Street by Jean-Charles de Castelbajac

In a phantasmagoric 65 Benetton Street, beautiful curious and creative kids, attentive to ecology and the planet (the duvets are made of recycled materials, colored with non-toxic and natural colors), paraded wearing garments characterized by primary colors (those of Benetton) , rich in grace and irony, with stars, stripes or camouflage prints, inspired by comics and street art (dedicated to another genius, Keith Haring, friend of Castelbajac, whose 30 years have passed since his death).

      

Fashion show: 65, Benetton Street by Jean-Charles de Castelbajac

      

Fashion show: 65, Benetton Street by Jean-Charles de Castelbajac

65 Benetton Street is the ideal stage to express your creativity today because, according to the French designer, the street is the largest museum of contemporary art. It is also important to underline two key concepts affirmed by the same creative, the first is that children today choose independently what to wear, the parental dictatorship on how to dress their children has ended, and that the collections designed for girls must be romantic and feminine, but in a less “fragile” way than in the past.

Throughout his career JCC has established professional and personal relationships with other artists, with Andy Warhol for example, with Jean-Michel Basquiat, and, more recently, with M.I.A. and Lady Gaga.

   

Fashion show: 65, Benetton Street by Jean-Charles de Castelbajac

Fashion show: 65, Benetton Street by Jean-Charles de Castelbajac

In the press conference, Castelbajac himself said that it was a privilege to take this iconic and famous brand, Benetton, back into his hand, because he believes it to be close to his personality, for pioneering choices (let’s think of the advertising campaigns of Oliviero Toscani, uncomfortable and intense, certainly different ), and for the constant desire to differentiate themselves from others, at a time when the sweaters were all monochromatic and the same Luciano Benetton created them yellow, red, green … Two visionaries, Jean-Charles and Luciano, two personalities who made creativity a choice of life, leaving a COLOR mark also for those who come later.

Fashion show: 65, Benetton Street by Jean-Charles de Castelbajac

Jean-Charles de Castelbajac

Lorenese Theater set up, United Colors of Benetton stand

Good life to everyone!

Beatrice

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *