Pitti Immagine Bimbo is 90, happy anniversary !! (part one)

“La Piccola Molly” by Beatrice Brandini

Stand fitting Péro

The ninetieth edition of Pitti Immagine Bimbo opened yesterday, confirming a leadership position among the sector’s fairs for creativity and eclecticism in the proposals offered.

Yes, because this fair, just like its older brother Pitti Uomo for menswear, stands out from the others for the presence of many brands that meet every need, both in terms of the product sector (clothing, accessories, design, publishing …), and in terms of gender (ceremony, sportswear, lifestyle, avant-garde …)

For Autumn / Winter 2020-21, I have developed four macro trends:

“CLIMATE” mood by Beatrice Brandini

It is no longer possible to wait, we need to reverse the trend and work towards making the textile industry more virtuous. End consumers will be increasingly attentive and aware, brands that will share the supply chain with their customers will be rewarded. Theme that banishes excesses but that prefers purity and simplicity in shapes and colors. Comfortable and contemporary clothes. Genderless. Oversized volumes, hoods, eco friendly padding.

“Modern Romance” mood by Beatrice Brandini

Feminine and romantic theme, a little retro; flowers, embroidery, applications, all always characterized by creativity, craftsmanship and originality. Timeless, yet modern taste. Precious but never affected. Important accessories. Porcelain blue and pink with mauve, the colors.

Mad Oriental” mood by Beatrice Brandini

Fluorescent colors, eccentricity, irony. Mixing styles, shapes and patterns. Everything that until recently seemed tacky now becomes cool. Irreverence and extravagance. Orient in prints and volumes, in iconography. Gold, fuchsia, lime green, tangerine.

Patchwork mood by Beatrice Brandini

Metropolitan hippies. The construction of the garments are fundamental. It is as if an ancient and rural world, made of craftsmanship, meets the modernity of design. Patchwork as a mixture of designs and processes. COLOR. Floral and geometric prints. Knitted wool and crochet.

The fair brings together 543 collections with the presence of 356 foreign brands (65% of the total), just to confirm the internationality of this event. The mosaic of the fair is divided into 11 sections, embracing, as already mentioned, the various styles of dressing and lifestyle of the under 14.






Particular collection Péro


Speaking of the fair, I start immediately from a great, great LOVE, Péro I say it every edition but every time it manages to amaze me and drive me crazy for poetry, originality, beauty. This year, the eclectic and artistic Adele Gandola, had one of the oldest Italian waxworks (Cereria Introna, made candles since 1840), a vintage-style doll that poetically (literally) filled the entire stand. I would have bought all of them if I could, those objects that looking at them make you feel better immediately. And, confirming expectations, the collection was beautiful.


Atelier Choux Paris, poetic hot air balloons and circus are the protagonists of the collection


My Brand Dutch brand that mixes street and lifestyle in a gritty way

Dinosky for snow or rain, to smile even when the weather conditions would not allow it.

MIMISol is another brand that does beautiful things. Each garment of this brand is an act of love towards the girls to whom it is addressed, their mothers and fashion as a form of poetry and art. Imelde Bronzieri’s talent is the greatest guarantee.









Marc Jacobs, witty and creative as a collection dedicated to children should always be


Marc Jacobs

Charabia, a beautiful wall, a beautiful dress for a little princess


Mini Melissa also this presence can not miss in my posts on Pitti Bimbo. Wonderful these plastic shoes, they are so beautiful that they could stand on a shelf as design objects

Mini Melissa

Invicta no longer just backpacks…. This overview of shoulder garments is very interesting

Milk Magazine


ECO MARCH Exhibition project curated by Angelo Figus which stages a playful parade in favor of nature. Sustainability as the only way.


“Oh my teddy bear!” The Editorials project dedicated this year to a little great friend: the teddy bear.

“Oh my teddy bear!”

“Oh my teddy bear!”


Oilily colorful and fun clothing, for those who maintain a sense of wonder and wonder in seeing and living life


Effiki the tenderness and care in furnishing accessories accompanied by an irresistible mascot. The dusty and slightly vintage palette is beautiful

Here ends this first roundup of wonderful images from Pitti Bimbo.

Good life to everyone!



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