Women in Italian design @ Milan Trienniale: W as Women, W as Work, W as Word, W as Worth… W as WONDERFUL!

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Entrance W. Women in Italian Design

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“The designer” by Beatrice Brandini

At the Triennale in Milan until February 19, 2017 there is a beautiful exhibition that tells the story of the female Italian design, offering beautiful objects, poetic, funny, useful, fascinating … just like only women can be.

Unfortunately ends in a few days, who can still go there it will be amazed because it is really very interesting, those who follow me from afar, will get an idea from this post.

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View of the exhibition

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The exhibition, curated by Silvana Annichiarico and set up a project of Margherita Palli, wants to emphasize that women’s creativity has revolutionized and influenced modern design, beyond national borders. But not only that, this exhibition highlights a concept much larger and important, namely that in the years when the art scene was dominated primarily (exclusively) by male presences, in fact the women were active and prolifere, the exhibition testifies to how and as they worked in those years, creating important, modern, iconic objects. The women were not in the limelight but there were, the dozens of objects in this exhibition are an absolute statement. As says Ms. Annichiarico, “the bed icon Daybed was not the work of the great Mies van der Rohe, but from his partner Lilly.”

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Works in the exhibition W. Women in Italy Design

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Bat lamp by Gae Aulenti. Fantastic object of design

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Works in the exhibition W. Women in Italy Design

The exhibition is chronological, punctuated by important “guide” verbs such as WEAVE, PROTECT, REPRODUCTIVE CAPACITY …. Verbs definitely is more suited to women than men, and that here, through creativity and hard work of these great artists, are translated into products.

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Works in the exhibition W. Women in Italy Design

There are the biggest stars of the twentieth century design such as Gae Aulenti, Cini Boeri, Patricia Urquiola, Paola Navone, to name a few, along with those younger and emerging, all united by the attitude to creativity and design rigor.

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Shoes Cinzia Ruggeri. Perhaps the first fashion designer to mix art, costumes and fashion. really special creations, mainly if the contextualize, or between the end of the seventies and the early eighties.

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Works in the exhibition W. Women in Italy Design

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Works in the exhibition W. Women in Italy Design

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Maddalena Sisto. I was a young student and her poetic and ironic thin figurines were very popular. I was in love!

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Works in the exhibition W. Women in Italy Design

Even in fashion, from several seasons, the fashion show, advertising campaigns, products, focusing increasingly on the “no gender”, will be the need to shorten schedules, costs, and, ethically, waste, will be that by now should really be duty paid a concept (prejudice?) archaic as what it calls women and men “fairer sex” or “stronger sex”, but every day we see that unfortunately is not all so obvious. Design history, but we might also add that the scientific, political, managerial … has, in a far too recent past, deleted women artists. As if the women there had never been, Ignored by historians and theorists of design.

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Works in the exhibition W. Women in Italy Design

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Baby Alien by Fulvia Mendini

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Works in the exhibition W. Women in Italy Design

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Works in the exhibition W. Women in Italy Design

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Francesca Lanzavecchia and Hunn Sai “Vegetable Metamorphosis”

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View of the exhibition

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Works in the exhibition W. Women in Italy Design

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Helen Koning Scavini – Lenci

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Helen Koning Scavini – Lenci

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Helen Koning Scavini – Lenci

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Works in the exhibition W. Women in Italy Design

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In truth this would be the last section, dedicated to the theme of weaving, in which you enter after passing along a scenic walkway. The hall highlights how women, by Penelope forward, were able to express their creativity (and usefulness) interlacing yarns.

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Olivetti 32 by Lucia Biagi

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Topo Gigio created by Maria Perego

I conclude with this famous character conceived by the creative mind of a woman in 1959. He became a mascot for all children, in an era in which the protagonists of cartoons lasted much more than a single season and where they were often the only darlings. Tell the truth, how many of you who knew that her creator was a woman?!

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Entrance of exhibition

Goodbye extraordinary women who have created and developed wonderful objects, sweating and struggling definitely more than men, especially to seek the respect and the recognition that often, even today, there is not and has never equated the effort employed.

Good life to everyone!

Beatrice

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